ONTARIO, Calif.–The California Credit Union League has rebranded as California’s Credit Unions.
The league said the new name reflects a renewed commitment to representing and championing more than 245 credit unions that serve 14.2 million Californians.
The association operates under a joint management agreement with two other associations that have also dropped “league” from their names and rebranded: Nevada’s Credit Unions and Utah’s Credit Unions.
The league was founded in 1933 with 25-member credit unions.
“Our new name, California’s Credit Unions, is the fullest expression of who we are and the role we hold in the lives of Californians,” President and CEO Scott Simpson said in a statement. “It represents the confidence built over 91 years of progress and a clear vision for the future, one where, together with our credit unions, we lead the way toward a more connected and resilient California.”
Refreshed Brand
The new name also comes with a refreshed brand that retains the organization’s iconic “C-sun” symbol, a representation of California’s spirit, now modernized with a brighter, more open design that reflects its evolution, values, and forward momentum, the organization stated.
“A revitalized color palette conveys renewed purpose and confidence, underscoring the organization’s role as a bold advocate, innovative leader, and trusted partner to credit unions,” California’s Credit Unions said.
“When credit unions thrive, California thrives,” added Simpson in a statement. “This is more than a name change, it’s a renewed promise to serve with purpose, innovation, and impact.”
