LAFAYETTE, Ind.–Industrial Federal Credit Union (IFCU) is rolling out a new brand identity with a new campaign across traditional and digital media.
The refresh includes a redesigned logo and a sharpened brand position aimed at connecting with more audiences, highlighting competitive advantages and strengthening engagement with diverse communities, according to the credit union.
“The updated logo reflects an approachable and modern credit union ready to meet the expectations of today’s members,” Industrial FCU said in a statement. “Its geometric design features a person within a gear, symbolizing both personalization and industry, while a chevron shape at the base points upward to suggest growth and progress.”
New Tagline
The new campaign includes a new tagline, “Powering Your Financial Future,” is designed to bridge the dependability valued by current members with the forward-looking aspirations of the next generation, the credit union said.
“ The word ‘Powering’ communicates momentum and empowerment, while ‘Your Financial Future’ emphasizes the credit union’s role as a long-term partner in members’ financial lives,” IFCU said in introducing the changes.
It further said the brand refresh reinforces IFCU’s commitment to:
- Reaching new audiences, particularly younger members
- Strengthening its market position and competitive advantages.
- Engaging more broadly with diverse demographics.
- Highlighting inclusivity and a stronger connection to the communities it serves.
The new branding can be found at MeetTheNewIFCU.com.
