NEW LONDON, Conn. —Navy FCU has renewed its sponsorship of the Coast Guard Academy Athletic Corp. through 2028.
Under the multi-year agreement, Navy Federal retains its designation as an Official Sponsor of Coast Guard Academy Athletics. The organizations said the renewed sponsorship includes extensive brand visibility across athletics venues, digital platforms and events.
“The partnership will continue to highlight Navy Federal’s presence through signage at Nelson W. Nitchman Field, Roland Hall, and Cadet Memorial Field; along with expanded media integration including videoboard graphics, website branding, and a full-page advertisement in the annual football program,” the organizations said.
Navy Federal will also sponsor the annual Cadet-Athlete of Character Award, which honors a cadet-athlete who best exemplifies the Academy’s core values of honor, respect, and devotion to duty.
In addition, a custom co-branded backdrop will be featured at the Coast Guard Academy Athletics Awards Ceremony, where Navy Federal will present the award and participate in the year-end celebration of athletic excellence.
Fan engagement opportunities will also continue at home contests across multiple sports throughout the academic year, the organizations added.
‘Thrilled to Continue’
“We are thrilled to continue our valued partnership with the Coast Guard Academy Athletic Corporation,” Joe Bock, vice president of brand strategy at Navy Federal, said in a statement. “As a not-for-profit dedicated to serving all branches of service and Veterans and their families, this collaboration further emphasizes our deep commitment to driving meaningful support of various programs and initiatives in the military, including the broader Coast Guard community.”
