MILWAUKEE, Wis.–It’s Opening Day for Major League Baseball, and from the big leagues to the minors credit unions have stepped to the plate with a full line-up of naming rights deals and promotional tie-ins for the 2026 season.
Among the newest of venues where a credit union’s name and brand will be prominent is the home park of Milwaukee Brewers, who have released conceptual renderings of the new UW Credit Union Plaza that will open in June in space outside the American Family Field outfield wall.
The plaza will be located right near the pedestrian bridge that connects the stadium to the parking lots east of Brewers Boulevard. Terms of the deal were not released.
The gathering and entertainment spot will be a free on gamedays and open to all, with the team saying it is “designed to extend the ballpark experience beyond the gates while celebrating the Brewers, Milwaukee and the state of Wisconsin.”
The plaza – designed by Milwaukee-based TKWA – will include a beer garden, a performance stage and games, as well as food trucks and vendors selling “light food options.”
The Brewers said they expect the space to host Theme Night events and live music performances throughout the season.
It is also intended to be family-friendly and will include two separate play spaces that cater to a wide range of age groups. There’s a custom-themed Joie Play Yard for younger kids and a miniature golf course for older kids and families.’
Wisconsin Themes
The entire thing is tagged with Wisconsin themes, from a Wisconsin-shaped green and a water feature shaped like Lake Michigan and other Badger State themes on the mini-golf course to a cow-themed area in the Joie Play Yard for little ones.
“In Wisconsin, game day is more than the innings we watch from the stands; it’s often a full-day event,” UW Credit Union President and CEO Paul Kundert said in a statement. “This gathering space is designed to create a more connected, immersive ballpark experience that honors the Club’s Wisconsin roots. It may have our name on it, but it belongs to the fans.”
Also in the Line-up
Below is a list of some of the other relationships with baseball teams credit unions will have this season.
The Major Leagues
- Kansas City Royals — CommunityAmerica Credit Union remains attached to the CommunityAmerica Crown Club at Kauffman Stadium; the club still appears on the Royals’ 2026 season-ticket and premium pages.
- Seattle Mariners — Global Credit Union is part of the Mariners’ 2026 50th-season promotion schedule, including a presented giveaway night.
- Baltimore Orioles — First Financial Federal Credit Union appears on current Orioles 2026 promotions and special-ticket-package pages as a presenting sponsor.
- Los Angeles Angels — Financial Partners Credit Union is listed as a sponsor on the Angels’ 2026 promotions/schedule pages.
- Tampa Bay Rays — Suncoast Credit Union is a current Rays partner across several 2026-facing activations, including a 2026 promotions-page sponsorship, the long-running “Reading with the Rays” program and the Rays Tee Ball Initiative.
- Athletics — Yolo Federal Credit Union appears on the club’s 2026 schedule as the presenting sponsor for at least one promotion.
- San Diego Padres — Mission Federal Credit Union has a live Padres special-offer page describing it as a “valuable partner” and offering season-long ticket discounts.
- Philadelphia Phillies — American Heritage Credit Union has a live Phillies special-ticket page, indicating an active team relationship, though the page snippet I found does not itself specify “2026.”
Minor League Baseball
- Akron RubberDucks — 7 17 Credit Union is the team’s Official Credit Union, and the ballpark is now 7 17 Credit Union Park for the 2026 season. The partnership also includes a co-branded card and scholarship/community tie-ins.
- Jacksonville Jumbo Shrimp — the team’s ballpark changed from 121 Financial Ballpark to VyStar Ballpark, and the Jumbo Shrimp announcement said VyStar also became the team’s Official Credit Union. The team also still runs a separate Community First Credit Union “Two for Tuesdays” ticket promotion.
- West Michigan Whitecaps — the club continues to play at LMCU Ballpark, reflecting the naming-rights deal with Lake Michigan Credit Union.
- Dayton Dragons — the Dragons still play at Day Air Ballpark, the result of the naming-rights deal with Day Air Credit Union; Day Air also appears in current community/event activations at the park.
- Albuquerque Isotopes — the venue is Rio Grande Credit Union Field at Isotopes Park, and the team said Rio Grande Credit Union is also the official credit union, debit-card and credit-card partner.
- Fredericksburg Nationals — the club continues to play at Virginia Credit Union Stadium in 2026.
- South Bend Cubs — United Federal Credit Union has naming rights to the United Federal Credit Union Rooftop hospitality area at Four Winds Field.
- Knoxville Smokies — ORNL Federal Credit Union is the sponsor of the Luxury Level Club, Home Plate Club, and current ORNL Federal Credit Union Porch at Covenant Health Park.
- Indianapolis Indians — Elements Financial CU has served as the team’s Official Credit Union.
- Binghamton Rumble Ponies — the February 2026 naming-rights extension for Mirabito Stadium also maintains Visions Federal Credit Union as title sponsor of the Starting Gate Box Office.
- El Paso Chihuahuas — GECU is the official credit union of the Chihuahuas.
- Spokane Indians — STCU has been the official credit union of the team.
- Charleston RiverDogs — REV Federal Credit Union is the team’s official credit union.
- Mahoning Valley Scrappers — the Scrappers’ ballpark is now 7 17 Credit Union Field at Eastwood.
- Hartford Yard Goats Baseball Club, the Double-A Eastern League affiliate of the Colorado Rockies, is in a partnership with American Eagle Financial Credit Union in which it has been hosting the Yard Goats Fitness Challenge for students of all ages.
- Rochester Red Wings. The Rochester Red Wing’s home ball park is now ESL Ballpark following a long-term agreement between the team, ESL Federal Credit Union. The initial agreement is for 10 years, with options to renew every four or five years through 2056. The naming rights will cost ESL $550,000 a year to start, according to WXXI.
- Syracuse Mets. AmeriCU Credit Union said it is joining with the Syracuse Mets to launch of the AmeriCU Credit Union Most Improved Student Program, a new initiative designed to recognize and celebrate students across New York State who have demonstrated meaningful growth and improvement in the classroom.
