7 17 CU Launches Affinity Card Partnership With Local Organizations
WARREN, Ohio7 17 Credit Union said it has entered into a partnership with local organizations to launch an affinity credit card program that seeks to bolster its mission to support the communities served by the organizations.
“When an organization becomes a 7 17 Credit Union affinity credit card partner, they can provide a credit card to their supporters that is not only co-branded specifically for that organization but also provides financial support for their identified initiatives,” the credit union said in a statement.
With every swipe and purchase, 7 17 said it is donating 7.17 cents to that organization – all at no cost to its members.
“Across thousands of transactions, that can add up to significant dollars that can help make a real impact,” the credit union added.
‘Tangible’ Give Back
“This is a tangible way to give back to our communities with everyday purchases and illustrates how banking local can send ripples of positive change throughout our community – with the simplicity of every swipe,” 717 Credit Union President and CEO John Demmler said in a statement. “When we bank with purpose, we build a stronger community.”
On top of the give back to local organizations, 7 17 Credit Union said its VISA affinity cards come with competitive rates, and a low 7.17% introductory rate for all purchases and balance transfers for the first three months.
Urban League First to Participate
The Greater Warren-Youngstown Urban League is the first organization to join the affinity card program. Funds raised through the card’s give-back function will be used to support initiatives to improve financial literacy, improve housing opportunities, and more.
“We are excited about this partnership with 7 17,” Thomas Conley, president and CEO of the Greater Warren-Youngstown Urban League, said in a statement. “The proceeds from this program will support all Urban League initiatives, including programs for homeless youth, our homeless shelter, and financial literacy, among others.”
The credit union said it expects to announce several additional partnerships soon. Examples of potential types of affinity organizations could include non-profits, universities, professional organizations, schools, and sports teams.