GREAT FALLS, Mont.–Montana Credit Union has launched a redesigned website.
The site was developed by PixelSpoke, a B Corp marketing agency and employee-owned cooperative that said it specializes in website redesigns for credit unions.
According to the company, it worked to identify three primary goals of the website redesign:
• Create an intuitive user experience to convert and support members.
• Position Montana Credit Union as a trusted guide.
• Communicate what sets Montana Credit Union apart.
Accessible & Secure
“Montana Credit Union’s new website is high-speed, user-friendly, mobile-optimized, accessible and secure,” the credit union said. “Whether visitors are looking for information about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped navigation gets them where they need to go. Product pages include clear next steps so that visitors can seamlessly continue their journey.”
Montana Credit Union refers to itself as a guide, and throughout the site, the friendly tone, helpful resources and invitations to call or stop by a branch reinforce this positioning, the company added.
Confusion Is Unlikely
“It’s unlikely that Montana Credit Union’s website will get confused with that of another financial institution,” PixelSpoke stated. “The website inspires an immediate sense of connection for Montana residents by featuring mouthwatering images that depict the state’s natural beauty. Paired with a rich and consistent color scheme, the visual effect is striking, to say the least. The leading image on the homepage even changes based on the time of day. Further down the page are four prominently featured key differentiators, and the credit union’s guiding values are emphasized throughout the site.”
