RALEIGH, N.C.–After becoming fully independent earlier this year, Civic Federal Credit Union said it has concluded a statewide listening tour called “Local Connects” to meet members face-to-face.
Civic FCU said it held meetings in Lillington, Smithfield, Southern Pines and Rocky Mount in North Carolina, communities that serve as key hubs for local government employees across central and eastern North Carolina, according to the Pilot.
As the CU Daily reported earlier, the $3.5-billion Civic Federal Credit Union became independent o June 3, a date it calls “Civic Day,” after a long-standing partnership with State Employees’ Credit Union (SECU). Earlier, it had spun off from its predecessor, Local Government FCU, which it later merged with.
According to the Pilot, the Local Connects events were designed to reinforce the credit union’s commitment to transparency, accessibility and member-driven service for the state’s local government employees, retirees and their families, understand their priorities and gather feedback on how Civic can best support today’s public-sector workforce.
Speaking Directly to Management
The meetings provided local government employees an opportunity to speak directly with Civic leadership about their financial needs, digital banking expectations and ideas for strengthening member access, the Pilot reported.
“Local Connects were designed to give our members a direct line to us, and these conversations have been invaluable,” Ashley Ruffin, chief impact officer at Civic Credit Union, told the Pilot. “Hearing what our members need in their own words helps us build a stronger, more transparent credit union that reflects the real experiences of local government employees across North Carolina.”
Participants shared thoughts on recent digital upgrades, member support improvements and future opportunities for Civic to expand access across North Carolina. Many noted how meaningful it was to speak directly with Civic leadership and to see their feedback taken seriously, the Pilot reported.
