GROVES, Texas–Golden Triangle FCU has named a new president and CEO.
The $37-million GTFCU said it has selected J. Keith Short to lead the organization. Short succeeds Christa Hollier, who worked in credit unions for four decades and who served as president CEO of Golden Triangle FCU since January of 2000.
“The board is excited to welcome Keith as our new president and CEO,” Chair D. Sosa said in a statement. “His leadership style, his focus on members and employees, and his understanding of community-based financial services align perfectly with GTFCU’s mission and values. We are confident he will build on the strong foundation that Christa and our team have established.”
In his new role, the credit union said Short will lead GTFCU’s strategic initiatives, including enhancing digital services, refining the member experience across all delivery channels, and ensuring sound, well-managed growth. With more than 30 years of experience in finance and organizational leadership, Short brings a deep understanding of financial services, strategic planning, and cooperative values.
‘Excited to Join’
“I am excited to join an organization with such deep roots and a strong sense of purpose,” said Short in a statement. “GTFCU has been part of Southeast Texas for over 70 years, and I look forward to honoring that history while helping us innovate, modernize, and expand access to the financial tools our members need. Together, we will keep GTFCU focused on what matters most–helping people and supporting this community.”
Former CEO Honored
The board also recognized Hollier’s leadership and contributions.
“Christa has been a strong steward of this credit union,” added Sosa. “Her commitment to serve our members, staff, and volunteers has been invaluable. We are grateful for the role she has played in preparing GTFCU for this next chapter.”
