MILWAUKEE–Fiserv has launched agentic commerce-focused partnerships with Visa and Mastercard.
The organizations said the collaboration combines Visa’s authentication and agentic commerce capabilities with Fiserv’s merchant network, thus providing the “infrastructure and trust” merchants require amid the increasing automation of commerce.
“Fiserv and Visa are simplifying entry into the Agentic Commerce ecosystem, giving Clover and Fiserv merchants, as well as our ISV and ISO partners, the tools to capitalize on the groundbreaking experiences while fostering trust and safety,” Sanjay Saraf, Fiserv’s chief global product officer for merchant solutions, said in a statement.
Added Rubail Birwadker, Visa’s global head of growth products and strategic partnerships, in a statement, “Through Visa Intelligent Commerce and our Trusted Agent Protocol, we are building trust into every layer of the agentic commerce experience. Partners like Fiserv are essential to scaling these secure, innovative solutions for merchants and consumers worldwide.”
Trusted Agent Being Rolled Out
As part of the partnership, the two companies said they will deploy Visa’s Trusted Agent Protocol across Fiserv’s acceptance ecosystem to handle agentic transactions. This protocol creates a framework that can separate trusted agents from malicious bots to protect consumer interactions and information.
Meanwhile, Fiserv says it is set to become one of the first major payment processors to “leverage Mastercard’s Agent Pay Acceptance Framework “at scale,” and will integrate with Mastercard’s Secure Card on File solution to serve as a network token requestor on behalf of merchants and partners. In addition, Fiserv will adopt the Mastercard Agent Pay Acceptance Framework, which establishes a “secure, scalable framework” to allow AI agents to transact on behalf of customers, the company said.
