ORLANDO–Suncoast Credit Union has been named as the exclusive financial services sponsor of Track Shack Events, a sports marketing company that specializes in marketing, management, and production of active lifestyle events.
The initiative kicked off Jan. 17 at the Park Avenue 5K presented by AdventHealth, marking the first Track Shack event featuring Suncoast as it expands its presence east into the Orlando market.
The multi-event, two-year sponsorship includes naming rights to the Lake Eola 5K, now officially titled the Suncoast Credit Union Lake Eola 5K, taking place Sunday, December 6, 2026, during the 50th Running of the OUC Orlando Half Marathon Weekend. Suncoast will also serve as the Presenting Sponsor of the AdventHealth Corporate 5K Team Captain’s Party and as an Official Sponsor of the Track Shack Running Series presented by AdventHealth, supporting the PR Bell that celebrates runners’ personal bests throughout the season.
‘Two Types of Health’
“This partnership will bring two types of health to those who live in Orlando and Central Florida,” Alisha Martin, vice president of business development at Suncoast Credit Union, said in a statement. “Our collaboration is meant to deliver good health and financial well-being to those who work with us, and it reflects our ongoing efforts to invest in the people and communities we proudly serve.”
The $19.6-billion Suncoast Credit Union has been expanding its Central Florida presence since 2023, when it opened four physical branch locations in the Orlando market. Through the new partnership, Suncoast said it will engage directly with participants at Track Shack events throughout the year delivering financial literacy programming.
