CINCINNATI–What’s new in stores? What are credit unions buying? Here is the latest installment in the CU Daily’s ongoing CU Shopper series that offers an overview of some of the newest product offerings and solutions. The second part of this series wil also appear this week.
CinFed CU Selects Nook as Part of Member Engagement Strategy
CINCINNATI— Cinfed Credit Union has selected Nook, a credit union service organization and Platinum HubSpot Solutions Partner, to support data integration and reconfiguration of its customer relationship management platform as part of a broader member engagement strategy.
The engagement includes implementation of an automated, secure core integration and data architecture framework using Nook’s Data Connector. The proprietary architecture is deployed directly within Cinfed’s secure environment, eliminating the need for third-party middleware and reducing data exposure risk, the organizations said.
“At Cinfed, we’re focused on optimizing data to create and support long-term member relationships,” said Andy Dunn, chief experience officer at Cinfed Credit Union. “Nook’s understanding of security requirements, credit union data, and HubSpot architecture made them the clear choice.”
The implementation is designed to deliver reliable reporting, consistent data flows and a scalable HubSpot environment supporting marketing, sales and member service teams.
“Our work with Cinfed is focused on creating a clean, scalable HubSpot environment the organization can build on with confidence,” said Austin Wentzlaff, founder and CEO of Nook.
Under the partnership, Nook will provide support in several areas, including:
- Secure data integration deployed within the credit union’s environment
- HubSpot architecture designed for scalability, security and long-term usability
- Standardized data models to improve reporting, attribution and automation
- Ongoing optimization as business needs evolve
Nook said the partnership reinforces its focus on secure data infrastructure, governance and long-term execution for credit unions.
Truity Credit Union Chooses InvestiFi for Digital Investing Tool
OKLAHOMA CITY— InvestiFi, a provider of digital investment solutions for financial institutions, has signed a contract with Truity Credit Union to integrate its digital investing and wealth management tools into Truity’s online and mobile banking platforms.
The integration will allow members to invest directly from their checking accounts through a secure, digital experience. Truity Credit Union serves approximately 75,000 members across Oklahoma, Kansas and Texas and manages nearly $1.5 billion in assets.
“We are committed to offering innovative financial solutions that put our members first and support their long-term financial wellbeing,” said Amy Grose, senior vice president of marketing at Truity Credit Union.
Through the partnership, Truity said it will offer all three of InvestiFi’s solutions to members, including:
- Guided investing through a robo-advisory platform aligned to goals and risk preferences
- Self-directed investing, allowing members to buy and sell more than 6,500 stocks and ETFs
- Cryptocurrency and stablecoin investing
The platform will also include educational tools designed to support financial literacy and member confidence, according to the company.
“As more credit union members turn to third-party investment apps, it is increasingly important for credit unions to offer seamless investing opportunities,” said Kian Sarreshteh, CEO of InvestiFi.
The collaboration is intended to keep investment activity within Truity’s ecosystem while expanding access to digital, self-service investment tools.
myCUmortgage in Partnerships With 7 More Credit Unions
BEAVERCREEK, Ohio— myCUmortgage announced new partnerships with seven credit unions during the fourth quarter of 2025, expanding its network of credit union mortgage relationships.
myCUmortgage is a credit union service organization wholly owned by Wright-Patt Credit Union. The seven new partner credit unions collectively represent nearly 100,000 members and more than $1.8 billion in assets.
The new partners are:
- Alcoa Community Federal Credit Union, Benton, Ark.
- Brazos Star Credit Union, College Station, Texas
- Christian Community Credit Union, San Dimas, Calif.
- Credit Union of Georgia, Woodstock, Ga.
- Heart of Louisiana Credit Union, Pineville, La.
- Hurricane Creek Federal Credit Union, Benton, Ark.
- Jax Fire Credit Union, Jacksonville, Fla.
“At myCUmortgage, we firmly believe that the best path to homeownership is through local credit unions,” said Paul Sutor, president of myCUmortgage.
Through the partnerships, myCUmortgage will provide home loan solutions and services designed to help credit unions guide members through the mortgage process. Offerings include conventional and government lending, loan origination services and member loan servicing.
The organization said its services are backed by more than 25 years of experience in the credit union mortgage industry.
Nymbus, First Entertainment Partner to Launch CineFi
JACKSONVILLE, Fla.— Nymbus announced that First Entertainment Credit Union has launched CineFi, a fully digital credit union created exclusively for entertainment industry professionals in the Atlanta area.
CineFi is a division of First Entertainment Credit Union, which has served creators in the entertainment industry since 1967 and manages more than $2 billion in assets. The digital brand is designed for professionals in television, film, music, gaming, content creation and related fields.
With Nymbus’ vertical banking solutions, First Entertainment Credit Union launched CineFi as a digital-first platform tailored to the financial realities of creative professionals, including variable income, freelance work and project-based payments.
“Credit unions are looking for new ways to drive growth and differentiate themselves,” said Jeffery Kendall, chairman and CEO of Nymbus, in a statement.
Stephen Owen, president and CEO of First Entertainment Credit Union and CineFi, said the platform combines industry-specific expertise with modern digital delivery.
CineFi is currently available to eligible entertainment professionals in the Atlanta metropolitan area, with nationwide digital banking services accessible through its mobile app and website.
Waterbury CT Teachers FCU Selects Alogent’s FASTdocs
PEACHTREE CORNERS, Ga.— Alogent said Waterbury CT Teachers Federal Credit Union has selected FASTdocs, its enterprise content management platform for financial institutions, to modernize document management and internal workflows.
The credit union will deploy FASTdocs in a hosted environment, replacing manual, paper-driven processes with centralized digital document and content management.
“Adopting FASTdocs represents a significant modernization step for our institution,” Marty Misset, CEO of Waterbury CT Teachers FCU, said in a statement.
FASTdocs features include batch scanning, bulk document ingestion and streamlined organization. Alogent said the platform enhances compliance, audit readiness and enterprise-wide information visibility while reducing infrastructure demands.
“We are thrilled to welcome Waterbury CT Teachers Federal Credit Union to the Alogent family,” said Dede Wakefield, CEO of Alogent.
Rize CU Partnering WIth Upstart on Digital Lending Program
IRWINDALE, Calif., and SAN MATEO, Calif.— Rize Credit Union has partnered with Upstart to expand access to personal loans across California through digital lending.
The $1.2-billion Rize CU began lending through the Upstart Referral Network in May 2024. Under the program, qualified applicants on Upstart’s platform who meet Rize’s credit criteria receive tailored loan offers and transition into a Rize-branded digital experience.
“Our partnership with Upstart allows us to advance our mission through scalable, digital lending,” said Jeanine Corpuz, chief lending officer at Rize Credit Union, the organization said.
Upstart said the collaboration allows Rize to grow its loan portfolio and expand membership through an all-digital personal lending experience.
Infusion Marketing Group, QwickRate, IntelliCredit Combine to Form OptimaFI
MEMPHIS, Tenn.— Infusion Marketing Group, QwickRate and IntelliCredit have combined to form OptimaFI, a new firm serving more than 2,500 community bank and credit union clients.
The unified organization brings together marketing, credit risk and balance sheet strategy expertise to help community financial institutions make more informed decisions about growth, risk and profitability.
OptimaFI said it serves institutions across three core areas:
- Growth strategy and relationship expansion
- Credit risk oversight and portfolio management
- Balance sheet strategy, including liquidity and funding analytics
“Community financial institutions generate more data than ever, yet many critical decisions are still made without sufficient context,” said Tim Keith, CEO of OptimaFI.
The three founding firms bring decades of experience, including Infusion Marketing Group’s growth strategy work, QwickRate’s credit and funding analytics, and IntelliCredit’s credit risk management services, the organizations said.
OptimaFI said existing client relationships and service models will remain unchanged.
SwitchThink Solutions Signs 25 Credit Union Clients
PHOENIX— SwitchThink Solutions said it signed 25 new credit union clients in 2025, including 16 added in the second half of the year, reflecting what the company described as rising demand for secure, purpose-built infrastructure for credit unions using Corelation’s KeyStone core platform.
“Credit unions are navigating increasing operational complexity, heightened security requirements and growing member expectations,” Scott Butler, CEO of SwitchThink Solutions, said in a statement. He said new clients chose SwitchThink for its KeyStone expertise, cloud infrastructure and service model tailored to credit unions.
SwitchThink said the newly acquired clients span asset sizes from about $188 million to $8.2 billion and collectively serve more than 1.5 million members. The company said it will provide a combination of KeyStone and enterprise cloud infrastructure, along with managed and custom professional services.
SwitchThink previously announced nine new clients in the first half of the year. Second-half signings include:
- City Credit Union, Dallas
- Coloramo Federal Credit Union, Grand Junction, Colorado
- Dakotaland Federal Credit Union, Huron, South Dakota
- EFCU Financial, Baton Rouge, Louisiana
- Gold Coast Federal Credit Union, Palm Springs, Florida
- IDB Global Federal Credit Union, Washington, D.C.
- Illinois State Credit Union, Normal, Illinois
- Nymeo, Frederick, Maryland
- The New Orleans Firemen’s Federal Credit Union, New Orleans
- Tucson Federal Credit Union, Tucson, Arizona
- UVA Community Credit Union, Charlottesville, Virginia
NCR Atleos Unveils Dual-Sided ATM
ATLANTA— NCR Atleos said it has advanced a dual-sided ATM concept using AI-assisted design to reduce footprint and improve sustainability and operational efficiency.
Atleos said the concept reimagines traditional dual-sided ATMs by sharing critical internal components and using design techniques intended to cut weight and manufacturing waste.
“This is an energizing evolution,” said Sean Mallean, head of global innovation at Atleos. He said the company used AI to support design changes focused on size, shared components and materials.
Atleos said the proof-of-concept design includes:
- Two ATM screens on opposite sides of the device for simultaneous transactions
- Shared safes and a shared PC core, reducing cost, weight and complexity versus legacy designs
- AI-assisted form-factor creation and lattice-style cladding for strength, durability and customizable aesthetics, including light-emitted exterior color
- 3D-printed components aimed at reducing weight, manufacturing waste and enabling rapid prototyping
Atleos said the work demonstrates design innovation supported by AI, without embedding AI into ATM software stacks. The company said security and compliance remain unchanged.
The dual-sided ATM remains in a proof-of-concept phase and is not on Atleos’ current commercialization roadmap, the company said.
Solidarity Community FCU Launches Mahalo’s Thoughtful Banking Platform
TROY, Mich.— Mahalo Banking said Solidarity Community Federal Credit Union has launched Mahalo’s Thoughtful Banking platform as part of the credit union’s digital banking strategy, citing the platform’s integration with Corelation’s KeyStone core.
Mahalo said the rollout provides members with a unified online and mobile banking experience built on real-time connectivity to the core, enabling instant data synchronization and personalized services.
“Going live on Mahalo is an important milestone for our credit union,” said Amy Benner, CEO of Solidarity. She added the KeyStone integration was a major factor in the decision and credited Mahalo’s implementation support for an on-time launch.
Mahalo said the deployment includes Credential Assurance Technology, or CAT, intended to add protection across integrated digital channels. The solution also includes accessibility features designed to support neurodiverse users, the company said.
“Solidarity’s leadership team has a clear commitment to member security, accessibility, and innovation,” Denny Howell, COO of Mahalo, said in a statement.
