LAS VEGAS—As banks and credit unions continue to debate the future of branch networks, at least one cryptocurrency company is moving in the opposite direction, expanding its physical footprint even as many traditional financial institutions pull back
Coinhub Exchange said it will open two new branch locations in Las Vegas and Phoenix, betting that in-person service can help attract customers who want hands-on assistance with digital assets, according to Business Insider. The company announced the openings this week and said both locations will officially debut today.
The new branches are designed to blend online crypto trading with face-to-face customer support, including help with account setup, funding and placing initial trades, the report noted. Coinhub said customers will be able to manage their accounts online while using physical branches for assistance with verification, education and more complex transactions.
Placing a Competitive Bet
The company is also leaning on its nationwide network of more than 2,000 Coinhub-connected Bitcoin ATM locations, which allow customers to move between cash and crypto. Both new branches will include lobby-based ATMs and staffed tellers to support in-person cash buy and sell transactions, Business Insider reported.
Coinhub said eligible customers will be able to access daily cash limits of up to $150,000, with fees that it says are lower than many standalone Bitcoin ATMs. The in-branch service is intended to provide a guided alternative to self-service machines, particularly for customers new to cryptocurrency, according to the company.
Additional Services
In addition to in-person services, Coinhub Exchange offers multiple trading options aimed at different experience levels, ranging from simplified buy-and-sell tools for beginners to advanced charting, over-the-counter trading for large orders and purchases using credit or debit cards, Business Insider reported.
Coinhub Exchange describes itself as a member-only crypto platform that combines digital trading tools with physical locations and human support, positioning its branch expansion as a way to make cryptocurrency more accessible and less intimidating for a broader range of customers.
