ATLANTA—Credit unions have yet another challenge in making sure their cards are part of the purchasing process.
Splitit, a provider of in card-linked installment payments, said it has received the backing of Google’s Universal Commerce Protocol (UCP), an open standard that provides the building blocks for agentic commerce, enabling AI agents to complete purchases on behalf of consumers. Built with Shopify, Target, Walmart, Etsy, and Wayfair, and endorsed by dozens of major players, UCP is designed to support the entire shopping journey, from discovery to checkout and post-purchase experiences, the company said.
By supporting UCP, Splitit further said it is positioning flexible payment options as a critical component of AI-powered retail experiences, enabling merchants to capture sales that would otherwise be lost to budget constraints, while maintaining customer relationships and data ownership.
A ‘Core Consideration’
“Payment flexibility is quickly becoming a core consideration in AI-powered commerce,” James Wray, head of business development at Splitit, said in a statement. “As AI agents increasingly discover products for consumers, they need payment solutions that deliver certainty. Splitit’s card-linked installments remove approval uncertainty and friction, allowing merchants to turn browsers into buyers.”
