PORTLAND, Ore. — Nuuvia has partnered with Biz Kid$, the national financial literacy program that is backed by credit unions, to integrate educational content into youth banking platforms used by community banks and credit unions.
The partnership will embed Biz Kid$ financial education content into Nuuvia’s co-branded and white-labeled youth banking solutions, which connect directly to financial institutions’ digital and online banking systems. Nuuvia said the offering is designed to help institutions attract and retain younger account holders while teaching financial concepts such as budgeting, saving and entrepreneurship.
The announcement comes during April’s Financial Literacy Month and ahead of the summer break, when families and students may have more time to engage with financial education tools, Nuuvia said.
What Partnership Will Do
According to the company, the partnership is intended to:
- Make financial institutions more relevant to younger consumers and families
- Build loyalty among Gen Z and Gen Alpha users and their parents
- Connect financial education with real-world money management
- Drive youth account growth through school and community programs
Jeannine Glista, co-creator and executive producer of Biz Kid$, said in the statement that the collaboration builds on the program’s roots in the credit union movement.
“We are so pleased to partner with Nuuvia to further financial education for our youth,” Glista said. “Biz Kid$ was originally funded by a coalition of credit unions wanting to make a difference and Nuuvia continues this sentiment. We are committed to improving everyday money knowledge far beyond the financial literacy month of April.”
‘Teach, Learn, Do’
Nuuvia said Biz Kid$ content—developed by the creators of “Bill Nye the Science Guy”—will follow a “teach, learn, do” model aimed at increasing engagement through short-form, youth-focused videos and interactive features. The platform allows users to apply lessons to real-world financial activities, including managing funds earned from parents or guardians through accounts with debit cards and parental controls.
Marcell King, chief operating officer of Nuuvia, said traditional financial education tools have struggled to engage younger audiences.
“Legacy financial education tools haven’t captured the attention of today’s Gen Z and Alpha,” King said in a statement. “We saw how Biz Kid$ short-form TikTok-style ‘kids teaching kids’ videos and content provided a much higher level of engagement than traditional adult-led or text-heavy resources.”
Tools for Long-Term Relationships
Nuuvia said the partnership provides community financial institutions with tools to build long-term relationships with younger members while maintaining control over deposits, customer relationships and card revenue.
Biz Kid$, a public television-based initiative launched in 2008 and originally funded by a coalition of credit unions, has reached more than 80 million students and parents nationwide, according to Nuuvia.
