MANCHESTER, N.H.–Bellwether Community Credit Union has introduced a new branding identity it said is anchored by a “renewed commitment to empowering members, strengthening communities, and delivering smarter, more personalized banking experiences.”
According to $618.5-million Bellwether Community, the rebrand centers on its new tagline, “Banking with Heart,” which it said reflects the credit union’s deep-rooted mission to “help members achieve more—financially and personally—through easy-to-use digital tools, trusted guidance, and meaningful community investment.”
The rebrand comes with a refreshed color palette, typography, and iconography.
“For more than 100 years, we’ve been helping our members navigate life’s financial journey,” VP-Marketing Lori Holmes said in a statement. “This refreshed brand honors that history while setting our sights on a bold future—one where personalized service, local impact, and real financial support remain at the heart of everything we do.”
‘Smarter, Simpler’
Bellwether CCU added in a statement that the rebrand also reflects its “commitment to making banking smarter, simpler, and more personal. From easy-access checking and competitive loans to flexible credit options and digital tools, every product is designed to help members achieve more.”
Educational Resources
The credit union noted that in partnership with SavvyMoney and GreenPath Financial Wellness, it offers free counseling, debt support, and financial education tools to empower long-term success.
“We believe education is the foundation of financial health,” Holmes said in a statement. “These resources empower our members to make confident, informed decisions—whatever their goals may be.”
Bellwhether Community has approximately 25,000 members.
