Card Competition Among Biggest Issuers Continues to Intensify

NEW YORK–Citi has announced changes to one of its most popular cards, the Citi Rewards + Card, as competition among the biggest issuers only gets more fierce.

In its review of the new offerings, Forbes.com stated, “…For once, the card changes are actually customer-friendly.”

“Not to be confused with the Citi Strata Premier℠ Card, this card is relaunching as the Citi Strata℠ Card* in summer 2025 and will slide seamlessly into Citi’s ThankYou Points line with fantastic new earning opportunities,” Forbes stated.

The Bennies

Under the new program, cardholders will earn:

  • 5X ThankYou points per dollar spent on hotels, car rentals and attractions booked through Citi Travel
  • 3X points at supermarkets, select transit and at gas and EV charging stations
  • 3X points on an eligible self-select category of your choice, such as fitness clubs, select streaming services, live entertainment, cosmetic stores or pet stores 
  • 2x points at restaurants
  • 1X point on all other eligible purchases

Cardholder’s Choice

The self-select categories include the cardholder’s choice of fitness clubs, select streaming services, live entertainment, cosmetic stores (including barber shops and hair salons) and pet supply stores. 

A Citi representative told Forbes that there are no spending caps in the categories.

Cardholders with a Citi Rewards+ Card will automatically be converted to a Citi Strata Card on July 20, 2025. 

Popular Feature Phased Out

“For most customers, the new earning rates will be a major upgrade,” Forbes noted. “However, one of the Rewards+ card’s most loved benefits was the ability to receive a rebate worth 10% of your redeemed points (up to 100,000 points per year). Unfortunately, that benefit will disappear when the Rewards+ is fully phased out.”

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