DETROIT — Two credit unions have announced sponsorships with soccer teams, including a naming rights deal for a new stadium.
In Michigan, the new home of Detroit City Football Club (DCFC), which is set to open in Southwest Detroit for the 2027 United Soccer League (USL) Championship season, will be known as AlumniFi Field.
AlumniFI is a digital banking platform that is a subsidiary of Michigan State University FCU in East Lansing, Mich. Terms of the multi-year deal were not released.
In announcing the expansion of their partnership, AlumniFi will become the club’s exclusive financial partner and front-of-kit sponsor, in addition to the naming rights for the club’s new stadium.
Pending public approvals, construction on AlumniFi Field at the corner of Michigan Avenue and 20th Street is scheduled to begin in late 2025. The soccer-specific venue will be Detroit’s only privately owned and financed professional sports stadium and will seat 15,000, the organizations said.
‘Power of Community’
“Like Detroit City Football Club, we believe in the power of community,” April Clobes, AlumniFi President and CEO, said in a statement. “This partnership is about more than a stadium — it’s a commitment toward a brighter, stronger Detroit. Through financial education, local initiatives, and community-driven programs, AlumniFi is here to support Detroit’s continued growth and success.”
Partnership With Kansas City Athletics Soccer
Separately, in Kansas City, Mo., Mazuma Credit Union has become the new Presenting Sponsor of Kansas City Athletics’ Roos men’s and women’s soccer teams at the University of Missouri – Kansas City.
“As Kansas City’s College Teams kick off their 2025 season, the Credit Union joins a roster of prominent local partners in championing up-and-coming athletes, education, and the uniting impact of soccer in our community,” Mazuma said in a statement. “With the 2026 World Cup events in Kansas City drawing near, Mazuma’s partnerships with the Roos, Sporting KC, and KC Current place it at the center of the region’s blossoming soccer culture.”
‘Huge Fans’
“Mazuma is Kansas City’s Soccer Credit Union, and as huge fans of all the teams that represent our city on the field and off, we’re excited and proud to partner with the Roos as their Presenting Soccer Sponsor,” Mazuma CU VP-Marketing Caroline Engle said in a statement. “As a local, member-owned, not for profit financial institution, we’re invested in our community’s future, and these young athletes demonstrate the power and potential of Kansas City through their dedication, drive, and teamwork.”
‘Send-a-Roo Program’
Through the Send-A-Roo program, Mazuma Credit Union said it will play a featured role in providing tickets to local non-profit organizations, giving young people access to the in-stadium experience and exposure to role-models of athletic and educational achievement.
With over 75 unique partnerships across the Kansas City region, Mazuma Credit Union said its support of the Kansas City Athletics exemplifies its commitment to building impactful relationships, uplifting local organizations and communities.
