BOSTON–A new research report offers some insights into how fintechs are changing their approaches to credit unions.
The report, from PYMNTS Intelligence and Velera, states the “financial services map is being redrawn, and credit unions are at the center. As FinTechs distance themselves from big banks, they’re forging bold new partnerships with smaller, more agile institutions.”

What’s driving this strategic pivot? PYMNTS Intelligence, in collaboration with Velera, dives deep into the motivations, the market shifts, and the technologies that are shaping the next wave of financial innovation.
The analysis, titled “Credit Union Innovation Readiness: How FinTechs Are Shifting Their Partnership Strategies,” seeks to examine the strategic pivot, including motivations, market shifts, who’s gaining, who’s losing, and more.
The Issues Examined
Among the issues examined, according to PYMNTS Intelligence and Velera:
- FinTechs are rethinking who they trust to bring their solutions to market. The report uncovers the new winners—and the surprising losers.
- Why compliance isn’t just a checkbox, it’s a make-or-break strategy.
- In this ecosystem, regulatory readiness is more than a feature—it’s a partnership prerequisite. Learn how top-performing FinTechs are turning this challenge into an edge.
- What the new tech wish list says about the future of finance.
- From AI-powered service to biometric security, credit unions want tools that move fast and scale smart. This report reveals the five features defining tomorrow’s digital experiences.
Additional Findings
PYMNTS Intelligence said its latest research shows that in the last year fintechs became 19% more likely to partner with credit unions and 56% less likely to work with national banks to offer products or services to end users.
The companies said the collaboration is based on a survey of 100 U.S. FinTech executives whose firms provide services to commercial banks, community banks, credit unions and individual consumers, and was conducted from Feb. 7, 2025, to March 25, 2025. The report examines the deepening partnerships between FinTechs and credit unions and the key factors driving this collaboration.
The report can be found here.
