MADISON, Wis. – The National Credit Union Foundation has named Holly Fearing as its new chief marketing and experience officer, effective Oct. 6.
Fearing is familiar to many, as she currently is with the Filene Research Institute, where she serves as head of marketing and experience.
“Over the past decade, she has played a pivotal role in positioning Filene as a leading voice in credit union innovation, overseeing marketing, communications, branding, events, and digital experience,” the foundation said. “Her work has helped drive organizational growth and deepen engagement across the credit union system.”
‘Pivotal Moment’
“Holly brings a remarkable blend of strategic insight, creative storytelling, and data-driven innovation to the table,” Lauren Culp, executive director of the NCUF, said in a statement. “Her dynamic leadership and fresh perspective will be invaluable as we work together to deepen our impact and broaden our reach. We’re thrilled to welcome her to the team.”
“I’m honored to join the Foundation at such a pivotal moment for the credit union movement,” Fearing said in a statement. “Throughout my career, I’ve witnessed how purpose-driven marketing and member-centered experiences create real change. I look forward to collaborating with this incredible team to strengthen the Foundation’s mission and help credit unions improve financial well-being for all.”
Career Path
Fearing’s career in the credit union movement began at CUNA Mutual Group (now TruStage), where she spent more than eight years. She earned her Credit Union Development Educator (CUDE) designation from the Foundation in 2011.
In addition to her professional accomplishments, Fearing is a “passionate advocate for cooperatives,” the foundation said. She served six years as president of the board for one of the nation’s largest grocery co-ops and is a sought-after speaker and advisor to credit unions across the U.S. and Canada.
