RADCLIFF, N.Y.— Abound Credit Union was honored with four awards at the 2025 Marketing Association of Credit Unions (MAC) Awards, presented during the annual MAC conference in Fort Lauderdale, Fla.
“These accolades highlight Abound’s commitment to innovative marketing and community-driven financial wellness,” the credit union said.
The award-winning campaigns included:
Social Media – $1 Billion & Greater (Silver):
The “CashBack+” campaign earned the Silver award in this category, recognizing outstanding performance in social media marketing for credit unions with more than $1 billion in assets.
Business Development – $1 Billion & Greater (Gold):
Abound’s “Financial Wellness’s Menu of Services” earned Gold for its flexible financial literacy curriculum, empowering teachers to choose topics and resources that help students build strong money management skills and financial confidence.
Community Engagement – $1 Billion & Greater (Gold):
The “Lifestyle & Career-Based Budgeting Workshops” program was honored with Gold for empowering high school and college students with real-world financial skills to make informed decisions, manage money confidently, and build lifelong financial well-being.
Targeted Marketing – $1 Billion & Greater (Gold):
The “HELOC Utilization” campaign earned Gold for its strategic use of targeted segmentation, delivering creative and measurable results through personalized offers that reached the right members with the right message at the right time.
