DALLAS – ALM First recently promoted Alec Hollis to principal. 

Hollis joined the firm in 2012 and has gained more than a dozen years of direct experience in balance sheet strategy and risk management. Throughout his tenure, he has embodied ALM First’s core value of “innovation” by seeking out new ways to put clients’ best interests first and solve financial institutions’ most pressing challenges, the company said.

“We’re thrilled to announce Alec’s promotion and look forward to his continued contributions,” says Robert Perry, principal. “His experience empowering clients to maintain and enhance their margins, proactively manage interest rate risk, and effectively meet market demands has given him unique insights regarding how to best innovate for the future.”

Currently, Hollis oversees several of the firm’s key areas including hedging, mortgage secondary services, and research & development/financial tools—including the newly launched Liquidity OnDemand. 

Prior to his promotion, he served in various roles, including as a Managing Director for the ALM Strategy Group where his team was responsible for balance sheet strategy and analytics, with a specialization in interest rate risk hedging.