DETROIT —AlumniFI, the digital-first financial brand of MSU Federal Credit Union, said it has entered into an agreement with Detroit City Football Club to be its exclusive financial partner. The multi-year agreement, brokered by Sports Revenue Advisors, includes jersey sponsorship, financial education initiatives, and enhanced banking access for DCFC supporters.
Starting in the 2025 season, AlumniFi’s logo will appear on the front jersey of DCFC’s United Soccer League (USL) men’s and women’s teams, academy players, and more than 3,000 youth across Michigan.
Beyond the pitch, the partnership will focus on community-driven initiatives, financial literacy programs, and economic development in Detroit, the credit union said.
“Like Detroit City Football Club, we believe in the power of community,” said April Clobes, AlumniFI president and CEO, in a statement. “This partnership is about more than banking — it’s about providing financial empowerment and opportunities that help Detroit thrive.
Providing ‘Empowerment’
“Through financial education, local initiatives, and community-driven programs, we’re here to support Detroit’s continued growth and success,” Clobes added. “We aim to fuel economic growth, support local businesses, and provide financial empowerment opportunities for Detroit City FC supporters and the city.”
Since its founding in 2012, the credit union said Detroit City FC has grown from a grassroots organization into a major force in U.S. soccer well-known for its passionate supporters and commitment to the local community. The club’s rise has brought thousands of fans to Keyworth Stadium and inspired youth programs across the region, AlumniFI added.
“Detroit City FC is excited to partner with a financial institution that aligns with our values,” said Sean Mann, Detroit City FC CEO and co-owner, in a statement “AlumniFi will work with us on a shared vision for a stronger, more connected Detroit, creating an environment where everyone from youth to adults can thrive.”
Expanding Access to Financial Tools
As part of the partnership, AlumniFi said it will introduce a branded ATM at Keyworth Stadium and launch exclusive DCFC-themed debit and credit cards with special perks, including discounts on team merchandise, tickets, and events.
Supporters can see the new AlumniFi-branded jerseys debut March 8, 2025, when DCFC kicks off its season in Miami. The home opener for the 2025 season is March 22 at Keyworth Stadium.