TROY, Mich.—New survey data released by J.D. Power shows how Americans are weathering the current economic environment, with the findings revealing most Americans are not giving up their vacation plans this summer.
According to J.D. Power, its newest survey finds the overall financial health of consumers in the United States improved, as the percentage of financially healthy consumers hit its highest point in 13-months.
“What’s more, fewer say they are having a hard time keeping up with the price of goods—even as costs remain high—and fewer are changing their summer travel plans due to cost,” the company reported.
An Upturn
After what J.D. Power called a “discouraging turn” in May, the company’s survey of consumers who are financially healthy rose to 37% in June, which is a 13-month high.
“The positive development also translated to consumers’ dealings with inflation. Nearly two-thirds (66%) of those surveyed said the cost of goods is increasing faster than their income, which reflects a monthly decline of four percentage points,” J.D. Power said. “The improvement was spread throughout all levels of consumer financial health, with consumers in the overextended category seeing the biggest monthly improvement.”
It added that currently, 54% of those classified as overextended say the price of things they buy is rising faster than their income, down from 58% in May of 2025.
“While consumers currently suggest their financial health may be improving, data in the months ahead will indicate if this is the start of a deeper trend or just something temporary,” it added.
Summer Travel Plans
Meanwhile, J.D. Power reported its survey found consumers are also still planning summer travel. More than three-fourths (76%) of consumers say they will travel this summer, up from 74% a year ago.
“That’s noteworthy, because it shows that consumers were still making plans, even as financial health fluctuated throughout the year, hinting that consumers are simply pushing through in the face of economic uncertainty. Younger and healthier consumers are more likely to travel,” the company said.
Additional Findings
J.D. Power also found:
- 28% of consumers made no changes to their summer travel plans, down from 32% a year ago.
- Consumers under 40 are more likely to make changes to their itinerary as opposed to respondents over 40, who are committed to making travel work under almost all circumstances.
- Overall, just 10% say they are not going to travel when they usually would have taken a trip.
