LANDER, Wyo. –Atlantic City Federal Credit Union has introduced a grand new name and branding.
The $212.7-million credit union is now Grand Altitude Federal Credit Union.
“This rebrand marks an exciting evolution that reflects the credit union’s statewide service area and its vision to elevate the financial success of its members,” said Your Marketing Co., which oversaw the rebrand, in a statement.
According to YMC, “Grand” evokes a sense of greatness, excellence, and high-quality service, while “Altitude” ties into Wyoming’s mountainous terrain, the spirit of adventure, and the idea of reaching new financial heights.
The credit union was chartered in 1964 to serve employees of the Atlantic City Iron Mine. In 2021, it expanded its FOM to serve the entire state of Wyoming.
‘Keep Reaching Higher’
“From day one we’ve been driven by resilience, resourcefulness, and a drive to move forward,” CEO Brian Rohrbacher said in a statement. “It’s a name that honors our past and pushes us to keep reaching higher.”
Grand Altitude CU has approximately 13,000 members.
