Bay FCU Names Management Team at New Branch

CAPITOLA, Calif.– Bay Federal Credit Union has named the leadership team for its new branch opening in Marina, Calif.

Longtime team member Denise Gomez has been appointed assistant vice president, branch manager, and Lily Garcia-Johnson will serve as assistant branch manager. 

Denise Gomez

Together, they bring a wealth of experience and a shared commitment to delivering exceptional service to the Marina community, the credit union said.

Denise Gomez has been with Bay Federal for over eight years, most recently serving as the service manager at the Credit Union’s Capitola branch. She is known for her dedication to member service and team development.

The credit union said that over the years, she has steadily advanced through various member service and leadership roles and is an active member of Bay Federal’s internal Community Support Committee. Earlier this year, she represented the credit union at Crash the GAC, a national program that empowers emerging credit union leaders at the America’s Credit Unions Governmental Affairs Conference.

In this new role, she will lead the overall success of the branch, bringing together strong leadership, exceptional service, and high performance. Denise is committed to ensuring that every member enjoys a smooth and welcoming experience from the moment they walk through the door.

“Denise embodies what Bay Federal is all about—growth, service, and a deep connection to the community,” said Carrie Birkhofer, Bay Federal Credit Union president and CEO. “We’re proud she will be leading our newest branch in Marina, and we know she and Lily will be a fantastic team for our members.

Lily Garcia-Johnson brings over five years of financial services experience and a passion for helping members take charge of their financial well-being. Formerly the Lead Financial Service Officer at the Credit Union’s Watsonville branch, she will support Denise in managing daily operations and delivering efficient, member-focused service.

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