SAN FRANCISCO–Blend Labs, an origination platform for digital banking and consumer lending solutions, has announced an integration with Glia, which provides  unified human and AI interaction solutions.

“At the heart of this partnership is the ability to guide borrowers inside mortgage and other consumer loan applications wherever they are—using the channels they prefer,” the companies said. “The integration embeds Glia’s chat, voice, video and AI tools directly into Blend’s Digital Banking platform, allowing lenders to answer questions, guide applicants through next steps and resolve issues in real time—all without leaving the loan application.

“This reduces friction for the borrower and creates a more engaging, supportive experience from start to finish,” the companies added. “In addition, it leads to higher conversion rates, which translates to more closed loans and real revenue for lenders.”

The seamless, in-application support is powered by Glia’s ChannelLess Architecture, which unifies voice, digital service and AI into a single experience—eliminating data silos and preserving context across every interaction, according to the companies.

The companies added that Landmark Credit Union, an has become an early adopter of the technology.