MBOUDA, Cameroon–The Cameroon Cooperative Credit Union League (CamCCUL) has officially launched the pilot phase of a digital agribusiness.
The initiative centers around the creation of a “powerful new online platform designed to connect farmers directly to markets and value chain actors, bypassing middlemen and boosting income potential,” according to WOCCU.
CAmCCUL officially kicked off the Transfragri Project during launch events, where the organization donated laptops, smartphones, generators and motorcycles to three credit unions selected as pilot sites for the project in an effort to facilitate their digital transitions, WOCCU reported.
‘Deep Gratitude’
The association said board leaders from the three credit unions expressed “deep gratitude,” noting that rural farmers have eagerly awaited the arrival of the platform since initial discussions were held months ago. “They hailed it as the beginning of a new marketing strategy that will allow farmers to sell directly to wider markets and interact with key players in the agricultural value chain,” WOCCU added.
“This isn’t just about digital tools,” said one board president, WOCCU reported. “It’s about transforming how our farmers live and work. With this platform, they can improve their livelihoods, manage their loans more easily and truly benefit from their hard labor.”
User-Friendly Site
The digital platform, Cagrib.com, is a user-friendly website where farmers can showcase their produce and connect in real time with buyers, suppliers and financial services, right from their phones, according to WOCCU.
The organization further reported that to ensure the success of the rollout, CamCCUL hosted a three-day training seminar in Mbouda, Cameroon. Managers and staff from the pilot credit unions received hands-on training on how to operate the platform and promote it within their communities, WOCCU said.
Encouragement Shared
CamCCUL Assistant General Manager Awah Richard Ndoh “encouraged participants to absorb and spread the knowledge, emphasizing that digital transformation is key to creating sustainable livelihoods for farmers,” the association explained.
WOCCU added that as the project officially kicks off, expectations are high, as the digital marketplace not only aims to increase farmers’ incomes but also supports loan repayment and financial stability within the credit unions.
“This platform is more than a tool, it’s a lifeline that will link farmers to the future,” Afon Ferdinand, Coordinator of CamCCUL’s Agribusiness Unit, said in a statement.
About the Funding
Funded by the French Development Agency and managed under Cameroon’s Support Program to the National Strategy for Inclusive Finance (SP-NSIF), the Transfragri Project is a government initiative aligned with CamCCUL’s ongoing mission to fight poverty through financial inclusion, according to the World Council.