SEATTLE–With the new year numerous financial institutions, including credit unions, have introduced promotional rate offers on certificates of deposit, according to an analysis by CD Valet.
Among the new offers being highlighted in the report:
- Ardent Federal Credit Union is now offering a seven-month Slam Dunk CD with a 3.90% base APY and a “bonus APY” of 4.25%. If the Villanova Wildcats men’s basketball team wins a home game during the regular season, the Slam Dunk CD’s rate will increase to the ‘bonus’ 4.25% APY, staying at the higher rate until the team loses at home. Membership is available nationwide by enrolling in the American Consumer Council (ACC).
- Johnson Bank has introduced a six-month Resolutions CD with a 3.69% APY, designed to help savers get a jumpstart on their 2026 savings goals.
- InFirst Federal Credit Union is offering a similar product, a 26-month Resolution Certification CD with a 3.45% APY that was available through Jan. 17.
- Lynchburg Municipal Employees Federal Credit Union is offering a 78-month 65th Anniversary Special CD, with a 6.50% APY and a minimum of just $650.
‘Attractive Options’
“Seasonal or promotional offers such as these can provide attractive options that help savers make their money work harder, which is often an especially high priority at the beginning of the year,” Mary Grace Roske, head of marketing & communications at CD Valet, said in a statement. “These types of products can also be a fun and strategic way for institutions to attract new deposits and customers, helping them stand out in an increasingly crowded and competitive market.”
