SAN FRANCISCO–The rapidly growing fintech Chime ran a TV spot during the Christmas holidays that is a reminder to credit union leaders of how many view traditional providers of financial services.
The ad, featuring Jason Mamoa, seeks to turn everyday banking delays into a relatable holiday narrative, showing “how convenience can be framed as a lifestyle upgrade,” DesignRush noted in its review. “The brand’s continued use of serialized holiday storytelling shows how consistency can enhance long-term brand marketing strategy. Chime wants banking to feel less like a chore and more like a tool that quietly solves problems before you feel them.”
The new ad, titled “New Day,” extends its October creative partnership with the actor by showing everyday banking frustrations and how its digital-first approach feels simpler and more modern, DesignRush said. “It highlights how long lines, slow service, and outdated habits from legacy banks no longer fit with how people live today.”
‘Realness & Warmth’
Added Vineet Mehra, chief growth officer at Chime, “Jason brings a realness and warmth to these stories that perfectly captures what this campaign is all about. The old way of banking doesn’t reflect how people actually live today. Especially during busy moments like the holidays, people need banking that works for them, not against them.”
Skipping the Line
In “New Day,” Momoa cycles through roles, such as a coffee barista, bodega clerk, and building doorman, each a familiar New York character, to highlight the grind of daily life, DesignRush explains. As he stands near a long ATM line, he gestures toward a young woman in Chime’s signature green breezing past and quips that “she switched to Chime.”
Convenience in the Spotlight
The commercial seeks to spotlight convenience and agility as core contrasts to the slow pace of traditional banking, and explicitly shows viewers that, instead of standing in line or dealing with slow face-to-face service, customers with Chime can handle banking tasks on their mobile devices.
The new creative is running across national TV, digital, streaming, and social platforms.
Chime has been among the fastest growing of the fintechs. In 2024, Chime reported revenue of about $1.67 billion, growing roughly 30% from the year before.
