Coast Central CU to Unveil New Brand Identity at Event Today

EUREKA, Calif.— To mark its 75th anniversary, Coast Central Credit Union is introducing a refreshed brand identity that it said “reflects both its rich legacy and bright future.”

A special event is scheduled for today from 10 a.m.–12 p.m. PT at its Harrison Ave. branch, where it will unveil a new logo and exterior signage.

“This new brand honors where we’ve been and points to where we’re headed,” President and CEO Fred Moore said in a statement. “It represents our unwavering commitment to our members and speaks to our mission of being the values-driven partner uniquely rooted in uplifting our members and community.”

Additional Activities
According to the $2.2 billion Coast Central, the branch event will also include:
• A $7,500 check presentation to Cal Poly Humboldt in support of student success
• A time capsule ceremony, preserving Coast Central’s history for future generations
• Remarks from Moore and Board Chair Ron Rudebock, reflecting on the past 75 years and sharing a vision for the next 75

The credit union added that all branches will host giveaways including mugs, pens, notepads, custom cookies and more, along with a chance to win a $75 gift card.

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