GLENDALE, Ariz.–Credit Union West said it is partnering with Desert Diamond Arena to expand what it called “community access, recognition, and engagement across Arizona through shared entertainment, education, and networking opportunities.”
“The partnership transforms Credit Union West’s presence at one of the state’s premier entertainment venues into a platform for honoring nonprofits, educators, students, small business owners, volunteers, and local heroes throughout the year,” the organizations said.
“Our roots are in service,” President and CEO Karen Roch said in a statement. “This partnership allows us to create access and recognition for individuals and organizations who may not otherwise have opportunities like this.”
Sharing With Nonprofits
According to the organizations, as part of the partnership, tickets and suite experiences will be shared with nonprofit organizations, schools, community partners, and employees for recognition events, fundraising raffles, financial education initiatives, and appreciation programs. Participants may include military members, food bank volunteers, students from underfunded schools, first responders, educators, and local small business owners.
‘Recognition Can be Powerful’
“When you give someone an experience, they never thought possible, you’re telling them they matter,” Roch said in a statement. “That recognition can be powerful.”
In addition to community recognition, the credit union said the partnership supports economic and educational development by creating opportunities for small business networking and student engagement tied to leadership, achievement, and financial literacy.
The $1.33-billion Credit Union West said it has committed to tracking and reporting the impact of the partnership, including the number of organizations supported and individuals recognized, “reinforcing its belief that meaningful sponsorships should deliver measurable community value.”
“Every event is an opportunity to honor someone, inspire a young person, or support a local hero,” Roch added in a statemen. “That’s how we measure success.”
