CU Share of Consumer Credit Continues Its Decline, Even As Overall Loans Grew, New Data Reveal

WASHINGTON–Credit unions’ share of the consumer credit market continues to slide at mid-year even as loans outstanding at credit unions grew, according to America’s Credit Unions’ latest Monthly Credit Union Estimates

Outstanding loans were up 0.38% in June, compared to a 0.48% increase in May and a 0.17% increase in June of 2024, according to the America’s Credit Unions’ data.

As the chart at left shows, credit unions held 15.04% of the consumer credit market in July of 2024, a figure that has declined to 14.59% in the latest numbers. 

The Monthly Credit Union estimates show performance by loan category included:

  • Home equity lines of credit (1.45%), 
  • Credit cards, (0.87%), 
  • Second mortgages (0.73%), 
  • First mortgages (0.33%), 
  • Secured personal loans (0.32%), 
  • Unsecured personal loans (0.23%); and 
  • Auto loans (0.1%).

Private student loans declined  0.77%.

America’s Credit Unions said the analysis is based on data generated from the Equifax Analytics Dataset, an anonymized random sample of credit report data that tracks 10% of all U.S. consumers with a Social Security number.

Additional data and metrics are available here.

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