BRANCHBURG, N.J.–Two credit unions have announced sponsorships with Major League Soccer teams.
In New Jersey, Financial Resources Federal Credit Union (FRFCU) has been named the Official Credit Union of Red Bull New York as part of a multiyear partnership with the club.
Terms of the deal were not released.
In addition to in-stadium signage & hospitality, FRFCU said it will offer a co-branded RBNY credit card that will debut in the Spring. FRFCU will also be the presenting partner of the “Minutes for Meals” program, in which RBNY and FRFCU will team up to donate 90 meals to the Community Food Bank of New Jersey for every clean sheet (games in which it prevents its opponents from scoring) RBNY tallies this season.
What’s Kicking
The $617-million FRFCU will also:
- Be the presenting partner of multiple military-based initiatives, including the “Veteran of the Match” program at each RBNY home game this season. Red Bull fans will have the opportunity to nominate a veteran in their life to be featured for this program.
- Join with the team in partnering with America’s VetDogs to provide a specially trained service dog to one military veteran per year.
- Will be the presenting partner on an 11 Days of Service event each September, a month-long community initiative running in conjunction with September 11 – the national day of service and remembrance – that RBNY have programmed for 13 years.
- Be the presenting partner of Hometown Heroes Night for the RBNY match on August 1st against Orlando City SC.
‘Beyond Traditional Partnership’
“We are incredibly proud to partner with Red Bull New York in an alliance that goes far beyond traditional sponsorship,” Frank Almeida, president & CEO of Financial Resources FCU said in a statement. “This partnership reflects a shared commitment to delivering high‑quality financial products and services that promote long‑term financial well‑being, while also creating unique opportunities and value‑added benefits for our members that only a partnership like this can deliver. Together with RBNY, we are addressing critical needs like food insecurity, honoring the men and women who have nobly served our nation, and reinforcing our shared belief that organizations can and should be a force for good both on and off the field.”
Lafayette FCU Partners With DC United
Separately, in Washington, D.C. United of MLS and Lafayette Federal Credit Union have reached an agreement that makes the $2.1-billion, Maryland-based LFCU the exclusive credit union of D.C. United.
“The agreement represents a significant investment in the club, its supporters, and the broader Washington metropolitan community,” the organizations said.
Terms of the deal were not released.
According to the team and the credit union, the partnership introduces a series of community-driven initiatives and exclusive member-focused benefits “designed to strengthen the connection between Lafayette Federal, its members, D.C. United, and fans across the District, Maryland, and Virginia.”
The Pitch
As part of the deal:
- Lafayette Federal Credit Union and D.C. United will jointly launch Financial Literacy Through Sport, a new educational platform featuring three dedicated sessions each year. “These programs will connect the business of professional soccer with essential financial topics such as budgeting, digital banking, and saving, equipping youth and families with practical tools to support long-term financial well-being,” the organizations said.
- LFCU will also serve as the presenting sponsor of D.C. United’s annual Community Day. The event will include a free community soccer clinic led by D.C. United players, coaches, and executives, as well as an on-site financial literacy workshop hosted by Lafayette Federal. Additional interactive experiences will celebrate and uplift local families and supporters, the organizations said.
- Lafayette Federal Credit Union will receive prominent brand visibility throughout Audi Field, including Gate A signage and concession-wrap integrations.
‘Extension of Mission’
“For more than 90 years, Lafayette Federal Credit Union has proudly served the Washington, D.C., community,” said Lafayette FCU President and CEO B. John Farmakides said in a statement. “Partnering with D.C. United, a club with such a passionate and locally grounded fan base, is a natural extension of our mission. Together, we are committed to creating meaningful community impact through financial education, youth programming, and accessible opportunities for families across the DMV.”
