ALLEN, Texas—Saying it had received more than 1,000 monthly requests to offer Spanish language services, Credit Union of Texas (CUTX) is reporting strong response since the launch of “Todos Unidos,” which offers bilingual staff, financial education, and full in-language access across all its platforms.
The $2.62-billion CUTX said the Hispanic community in Texas is largely underbanked. Todos Unidos translates in Engish to “All United.”
“At CUTX, we believe everyone deserves a financial partner who truly understands their journey,” President and CEO Eric Pointer said in a statement. “For years, we’ve heard about the challenges the Hispanic community faces in accessing the right financial tools and support. Todos Unidos was built from the ground up—shaped by real conversations, real needs, and a shared vision for a stronger financial future. We’re not just offering banking services; we’re creating opportunities, building confidence, and empowering families in the communities we serve.”
Now Available in All Branches
CUTX said the brand is now available at all CUTX branches and online. It’s also supported by Ria Money Transfer to offer members easy access to global remittances, bill payments, and check cashing across 500,000 locations in 160 countries, DallasInnovates.com reported.
CUTX said that to develop Todos Unidos, it conducted member focus groups and met with key organizations, including the Greater North Texas Hispanic Chamber of Commerce and the Greater Dallas Hispanic Chamber of Commerce, identifying confidence and autonomy as two of the customers’ greatest needs,” the report stated.
Todos Unidos also includes Spanish-language access to Credit Climber, a CUTX credit-building tool that offers step-by-step support to help members improve credit scores and build financial confidence, the CU added.
Financial Ed Course
The 173,000-member CUTX said it has also partnered with AVANCE, a national nonprofit, to launch a two-week financial education course for Spanish-speaking parents—primarily moms—who often face barriers to traditional financial services.
