GREENVILLE, S.C –Your Marketing Co. has named Denise Wymore as its new director of mission and impact.
“A veteran of the credit union movement and a passionate advocate for purpose-driven leadership, Wymore brings more than 30 years of experience and a relentless drive to help organizations align strategy with their ‘why’,” Your Marketing Co. said. “In this newly created role, Wymore will champion Your Marketing Co.’s commitment to helping credit unions grow with integrity, intention, and impact. She will work closely with both internal teams and client partners to ensure that mission remains the cornerstone of every strategy and solution.”
‘Force of Nature’
“Denise is a force of nature when it comes to living the credit union difference,” President and CEO Bo McDonald said in a statement. “She brings clarity, passion, and a boldness that inspires others to do better—not just for business, but for people. With Denise in this role, we’re doubling down on our commitment to purpose-driven marketing and measurable impact.”
Your Marketing Co. noted Wymore is no stranger to shaking things up in the industry.
“A sought-after speaker and thought leader, she has served credit unions of all sizes in roles ranging from marketing and business development to executive coaching and board consulting,” the compoany said, noting Wymore remains chairman of the board and [president of the CU De Novo Collective Foundation and was recently inducted into the America’s Credit Union Museum HERStory exhibit.
“I’ve always believed that when we lead with purpose, the profits will follow,” said Wymore in a statement. “I’m excited to join a team that not only talks the talk, but walks the walk when it comes to mission and impact. Together, we’re going to challenge the status quo and help credit unions win—on their terms.”
Continued Expansion
Your Marketing Co. said it continues to expand its services and team in response to increasing demand from credit unions looking for bold ideas, strategic clarity, and sustainable growth. With Wymore’s leadership, the company is poised to further its mission of helping purpose-driven credit unions thrive in a competitive landscape.