PHOENIX—Desert Financial Credit Union said it is partnering with Nicole Lapin, a New York Times bestselling author and personal finance expert, on a financial well-being initiative. 

Lapin will share advice on budgeting, fraud prevention, the benefits of banking with a credit union and more, according to Desert Financial, adding that through social media content, she will share practical tips to help Arizonans feel more confident about money.

“I’ve always been a huge believer in credit unions because they’ve consistently put people before profits. I’ve personally banked with credit unions for years because I love everything they stand for—lower fees, better rates, and a true commitment to helping members thrive,” Lapin said in a statement. “I believe Desert Financial, in particular, aligns perfectly with my mission to make financial literacy and education accessible while empowering people to take control of their finances.”

‘Quality Education’

Added DFCU Chief Marketing Officer Jeremy Nelson in a statement, “Healthy financial well-being starts with quality education, and this collaboration with Nicole is a great way to deliver fundamental information to our community. Nicole’s superpower is her ability to give exceptional financial advice in a relatable way — one that we believe will resonate with our members.”

Desert Financial Credit Union said championed financial well-being for its members since its inception more than 85 years ago, and provides free checking with no minimum account balance, free financial workshops and online resources tailored to every stage of life — from saving for college to planning for retirement. 

About the Author

Lapin has authored five personal development and finance books, including her latest release The Money School: 12 Simple Lessons to Master Financial Markets and Investing. Formerly a news anchor on CNN, CNBC and Bloomberg, Lapin launched the Money News Network, a podcast network, under which she hosts her daily show Money Rehab.