ESL FCU Names New President and CEO

ROCHESTER, N.Y.–ESL Federal Credit Union has named a new president and CEO.

The $9.9-billion ESL has tapped Tom Rogers to lead the organization, succeeding Faheem Masood, who previously announced plans to retire.

Tom Rogers

Rogers, who most recently served as COO, joined ESL in 2013 as chief financial officer. 

“Over time, his responsibilities expanded to include oversight of product development, marketing, retail and business banking, mortgage lending, and wealth management,” the credit union said in a statement.

In a statement, Rogers said he plans to guide ESL through its next phase while maintaining its focus on member experience and community investment. 

Led Real Estate Company

Before joining ESL, Rogers served as president and chief operating officer of Broadstone Real Estate. He holds degrees in accounting and business administration and is a certified public accountant in New York.

Outside of his professional role, Rogers is involved in several community organizations, including Geva Theatre Center, Junior Achievement of Central Upstate New York, and the Center for Governmental Research.

ESL FCU, founded in 1920, serves more than 465,000 members and nearly 19,000 businesses across the Greater Rochester and Finger Lakes region.

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