PORTLAND, Ore. –First Tech FCU said it is supporting the Portland Thorns FC by funding of a new, paid performance data coordinator role for the team.
The position is designed to strengthen the team’s data capabilities and deepen fan engagement through advanced analytics and reporting, according to First Tech.
The Thorns play in National Women’s Soccer League (NWSL).
“By investing in this role as part of its First Tech Beyond™ program, First Tech continues to demonstrate its innovative approach to sponsorship — one that actively addresses equity gaps in women’s sports,” the credit union said.
“This position will be responsible for providing unique statistical insights, contributing to the team’s competitive edge enabled by better informed decisions, insights on player performance and support of tactical game planning,” according to First Tech.
‘Compelling Reports’
The credit union added the new role will also help deliver “compelling reports on content performance and utilize statistics to engage fans through the sharing of match analysis on social media as well as during matches.”
As a partner of the Portland Thorns FC, First Tech said it is taking a proactive approach to addressing long-standing inequities in women’s sports by identifying and investing in the often-overlooked area of data analytics.
First Tech added the newly funded performance data coordinator role is not intended to replace existing technology systems, but rather to complement them — “serving as a vital link between the team and its fans by delivering insightful game analysis and accessible performance data that will enrich the fans’ understanding and encourage them to be even more engaged during matches,” it said.
‘Forefront of New Era’
“First Tech is proud to be at the forefront of a new era in sponsorship — one that goes beyond logos and signage to deliver real community impact,” Mairi Burns, VP of brand marketing at First Tech, said in a statement. “We’re thrilled to support this exciting leap forward for women’s soccer. As the credit union for the people of tech, we’re committed to advancing STEM education in underrepresented communities. By integrating advanced statistical analysis into the game for the Thorns, we’re not only enhancing the fan experience but also reinforcing our dedication to innovation, equity and excellence — on and off the field.”
Data Can ‘Enhance Collaboration’
Added Yahaira Rodriguez, who is performance data coordinator for the team, in a statement, “As someone passionate about soccer and community with a background in economics, I’m looking forward to applying data and analytics to support women’s sports,” said Yahaira Rodriguez, Performance Data Coordinator for the Portland Thorns. “I’m grateful for First Tech Credit Union’s commitment to supporting women in STEM and I’m excited to show how data can enhance collaboration, innovation and excellence on and off the field.”
