EL PASO, Texas—Texas Gov. Greg Abbot has appointed GECU President and CEO Crystal Long to the Texas Economic Development Corporation Board of Directors, where she will join “a powerful group of dynamic business leaders tasked with marketing Texas, domestically and globally, as the best state for business.”
“This prestigious appointment recognizes Crystal’s long visionary leadership, innovation, and business acumen, which has led GECU to become one of the largest independently owned financial institutions in Texas, with over $4.4 billion in assets,” the credit union said.
Inducted into Hall of Fame
Separately, Long is also to be inducted into the 2026 Cooperative Hall of Fame in October 2026. According to the Cooperative Development Foundation, the induction represents “the highest honor that the U.S. cooperative community bestows on the extraordinary men and women who have made genuinely heroic contributions in support of the cooperative form of enterprise.”
The credit union said the recognition is a testament to Long’s “people helping people” philosophy through her work in championing a collaborative approach and commitment to the cooperative principles that strengthen communities and empower individuals and families.
