DETROIT–General Motors has announced more than a new paint job as it enhances its GM Rewards Card, which has more than 13-million cardholders.

GM, which has had a branded credit card since 1992, said the new credit card will borrow from popular features on other cards and will include chances to earn points towards member-exclusive experiences, such as trackside access at racing events and off-the-grid EV excursions.

“Taking cues from the travel industry, General Motors plans to relaunch its credit card under a new lender and change how points can be accrued and used on automotive purchases,” the Detroit Free Press reported. 

More Ways to Earn

The new card provides customers more ways to earn and redeem GM Rewards points on new vehicles, services, parts and accessories, according to the company.  In addition, GM employees, retirees, dealership employees and suppliers eligible for vehicle discounts will be able to use GM Rewards points on top of that discount, the Free Press said.

The report added that the card allows customers to earn up to 10 times the points on eligible GM purchases, broken down by seven times the points for every $1 spent when using the GM Rewards Mastercard, plus up to three times the points for being a GM Rewards member. All other purchases qualify for three times the points, which GM said can also be redeemed on GM Financial account balances.

Frequent Shoppers

The Free Press said members of the company rewards program on average purchase vehicles with 5% higher manufacturer-suggested retail prices than non-members, visit GM dealerships twice as often as non-members and typically repurchase GM vehicles almost three years sooner than a non-member, according to Ralph Darmo, head of GM Rewards.