MIRAMAR, Fla.–Tropical Financial Credit Union (TFCU) has become the third credit union this week to announce a sponsorship partnership with a soccer team, in this case Fort Lauderdale United FC, which just concluded its inaugural season in June.
The club competes in the Gainbridge Super League, a USL Property, and plays its home games at Beyond Bancard Field on the campus of Nova Southeastern University in Davie, Fla.
Terms of the agreement were not released.
As part of the new partnership, Tropical Financial will be the “Official Credit Union” of FTL UTD for the 2025/26 season, which begins August 23 with a home game.
“The credit union will bring fans closer to the action through immersive game-day activations, community events, and player-focused programs,” Tropical Financial said.
Education Sessions
The $1-billion CU said the collaboration will also include tailored financial education sessions for FTL UTD players and staff, “empowering them with tools to manage their personal finances successfully.” Tropical Financial will also get branding opportunities in the stadium.
“At Tropical Financial, we believe in creating deeper community connections and supporting organizations that share our values,” President and CEO Rick Shaw said in a statement. “FTL UTD represents the spirit of empowerment, ambition, and teamwork—and we’re thrilled to support their mission of elevating women in sports and inspiring the next generation.”
The partnership with Ft. Lauderdale United FCU marks Tropical Financial’s second professional sports partnership, as it is also the Official Credit Union of the two-time Stanley Cup Champion Florida Panthers.
Other Kickin’ Partnerships
As the CU Daily also reported here this week, in Michigan, the new home of Detroit City Football Club (DCFC), which is set to open in Southwest Detroit for the 2027 United Soccer League (USL) Championship season, will be known as AlumniFi Field. AlumniFI is a subsidiary of MSUFCU. In Kansas City, Mo., Mazuma Credit Union has become the new Presenting Sponsor of Kansas City Athletics’ Roos men’s and women’s soccer teams at the University of Missouri – Kansas City.
