PORTLAND, Ore.–Tyfone and DBSI said they have partnered to offer interactive “Java4Kids” coffee stations at credit union branches.
Despite the name, the stations do not offer coffee for kids, but instead sell ethically sourced coffee and tea to raise funds for Children’s Miracle Network Hospitals through CU4Kids, according to Tyfone, which provides digital banking solutions, and DBSI, which calls itself a financial transformation firm.
“DBSI and Tyfone recognize that every financial institution has unique needs and environments,” the companies said in a statement. “Through this collaborative partnership, participants can choose from multiple Java4Kids commitment options, ranging from simple digital signage with QR codes and coffee displays to complete café experiences.”
Perking Up Service
Beyond generating meaningful donations for CMN Hospitals, Java4Kids stations help enhance member value and engagement by providing a thoughtful service that aligns with financial institutions’ commitment to community impact, the companies added.
“We launched Java4Kids to raise funds for children’s health and to support communities through coffee sales, and since then, have looked for more opportunities to get financial institutions involved,” Josh DeTar, EVP of evangelism at Tyfone, said in a statement. “There are 140-million Americans who are members of credit unions. If 1% of members buy one bag of Java4Kids coffee a year, that’s $7 million in donations to CU4Kids.”
‘Meaningful Engagements’
Added EJ Kritz, chief experience officer at DBSI in a statement, “As experience designers, we’re constantly looking for innovative ways to create meaningful engagements. This partnership with Java4Kids does exactly that 一 it transforms a daily ritual into an opportunity to make a difference. We’re thrilled to introduce our clients to Java4Kids and encourage them to integrate this program into their own spaces, creating a ripple effect of impact throughout the communities we collectively serve.”
According to the organizations, each bag of coffee purchased donates $5 to CMN Hospitals. Java4Kids ships directly to members, and tracks all sales, ensuring all donations are attributed to the credit union, the organizations added.
