LOWELL, Mass.–Jeanne D’Arc Credit Union said it is partnering with New England Patriots cornerback and punt returner Marcus Jones to continue its “Tackling Financial Wellness” campaign.
“Tackling Financial Wellness” is designed to educate, encourage, and empower individuals to take meaningful steps toward building a secure financial future,” the $2.2-billion credit union said in a statement. “The campaign centers on practical tools and resources that help people build confidence and take action with their finances.”
As part of this initiative, Jeanne D’Arc will be donating $50 for every New England Patriots tackle, up to $50,000, to support financial well-being across their communities.
From left, Robin Lorenzen, SVP-chief marketing officer at Jeanne D’Arc Credit Union; Patriots Cornerback Marcus Jones, and Karen Manuelian, VP-marketing at Jeanne D’Arc Credit Union.
Key Component
According to Jeanne D’Arc, a key component of the campaign is its Financial Wellness Playbook, which offers actionable tips to help individuals work toward their financial goals.
“Together, Jeanne D’Arc Credit Union and Marcus Jones are reinforcing the importance of planning, education, and resilience, tips that work on the field for Jones, and with financial choices for the community,” the credit union said. “Jones brings a powerful presence and a strong sense of community to the initiative. Known for his versatility, discipline, and work ethic as a top-tier athlete, Jones exemplifies the preparation and commitment needed for long-term success in professional football and in reaching personal financial goals.”
‘Fresh Energy’
“Continuing this campaign with Marcus Jones allows us to bring fresh energy to an initiative that’s already making a meaningful impact in the community,” JDCU President and CEO Larissa Thurston said in a statement. “Marcus is a dynamic athlete whose discipline, preparation, and commitment to excellence serve as a positive influence, reflecting the same principles we encourage when it comes to financial wellness. His passion for giving back aligns perfectly with our mission to empower individuals and families to plan confidently for their future.”
The program was created through a partnership with Athlete-Driven Worldwide. “
