WESTBURY, N.Y.– Jovia Financial Credit Union said it celebrated the success of its fall member-acquisition initiative with a “high-impact appreciation” experience for more than 500 members and their guests at an exclusive movie premiere of Wicked: For Good at Showcase Cinema de Lux Farmingdale.
The advance screening took place two days before the national theatrical release, elevating the event into a standout member experience. Jovia Financial said.
As part of its experiential marketing strategy, Jovia Financial said it curated a premiere environment designed to surprise and delight attendees. The credit union transformed three theaters into a branded, immersive member-appreciation experience, complete with a green-carpet arrival, character appearances, themed photo moments, custom welcome packages, and full concessions for all guests.
The event marked the culmination of Jovia’s fall membership-growth campaign and highlighted the credit union’s commitment to creating meaningful touchpoints that deepen member loyalty.
“Jovia has always been about celebrating our members and our community,” AVP-Marketing Trish Graffigino said in a statement. “This event was our way of creating a unique, memorable moment to express gratitude to our members for their loyalty, referrals, and for helping to make Jovia such a vibrant and growing institution.”
Attendees were selected through Jovia’s fall member-appreciation promotion across all Jovia branches. Winners received four tickets each to the premiere, along with concessions and branded gifts valued at approximately $160 per prize.
}The event represents one of Jovia’s most successful member-focused activations to date, reinforcing the credit union’s broader strategy to engage members through experiential marketing, community visibility, and relationship-building events,” Jovia Financial said.
