GLENDALE, Calif.–Los Angeles FCU said it is moving its investment services program, LAFCU Wealth Management, to Cetera for support.

LAFCU Wealth Management represents approximately $160 million in assets under administration, as well as two experienced advisors: Steven Liang and John Herrera, the company said.

“Since partnering with Cetera, we have never once felt like just another investment program,” LAFCU President/CEO Anthony Cuevas said in a statement. “With Cetera we have the freedom to run our wealth management business how it will best serve our members – all while using the robust technology and top-tier support Cetera can offer thanks to its size, scale and commitment to outstanding client service. Cetera is helping us offer the elevated financial planning, advice and investment options our Los Angeles community so deeply wants and deserves.” 

The $1.27-billion LAFCU has approximately 76,000 members. 

‘Shared Dedication’

“LAFCU’s decision to partner with Cetera underscores our shared dedication to excellent service,” LeAnn Rummel, president and CEO of Cetera Investment Services, said in a statement. “We are eager to support LAFCU Wealth Management’s continued growth by using the tools, technology and community-driven approach that make Cetera such a desirable destination for banks and credit unions.” 

As of March 31, 2025, Cetera manages more than $554 billion in assets under administration and $246 billion in assets under management.