MILWAUKEE, Wis.–Landmark Credit Union has bought naming rights to a new downtown concert venue to be called Landmark Credit Union Live.
The 4,500-seat facility is located near the Fiserv Forum, home to the NBA’s Milwaukee Bucks. Terms of the deal were not released.
Landmark Credit Union Live will host concerts and community events year-round.
According to the organizations, Landmark Credit Union members will receive exclusive benefits such as Fast Lane entrance access, and the entire community will enjoy special events, on-site promotions and more.
‘Exciting Milestone’
“Today marks an exciting milestone as we begin the countdown to opening our doors,” said Evan Nikolia, general manager with Live Nation. “Come February, this venue will be a bold new destination for entertainment, built to reflect the energy of a city that lives and breathes live music.”
Added Jina Amaro, senior vice president of marketing for Landmark Credit Union, “Landmark Credit Union Live will be a place where people gather together, connect and create lasting memories. We are excited to be the naming-rights partner of this venue and to show our continued commitment and support to the communities we serve across Wisconsin. This is another opportunity to strengthen our engagement in a new, meaningful way for many years to come.”
‘Musical Legacy’
“We’re building on Milwaukee’s musical legacy with a venue that cements the city as a must-play stop on the touring map,” said Joel Plant, CEO of FPC Live. “Landmark Credit Union Live will offer a modern, mid-sized setting tailored to today’s top acts. We look forward to welcoming fans next February and adding new energy to Deer District’s entertainment scene.”
