BROOKFIELD, Wis.– Landmark Credit Union has introduced the next chapter in its “Banking Made Easy” brand platform.
The campaign, created by its agency of record, Cramer-Krasselt (C-K), underscores how the brand helps alleviate the stressors that stem from the financial layer that comprises key life moments, from buying a home to combining finances post-wedding, according to the $7.3-billion Landmark CU.
Two 30-second spots are at the heart of the campaign.
- “Mark and Mallory” highlights how the brand helped the titular couple find financial stability coming out of their wedding through a joint checking account, as well as a home and auto loan.
- In “Roommate Situation,” three unexpected bundles of joy lead to first-time parents searching for their first home, and Landmark Credit Union shows up to support every step of the way.
‘Inflection Points’
“Banking often feels complex or intimidating, especially during pivotal life moments,” SVP-Marketing Jina Amaro said in a statement. “Through this work, we wanted to show how Landmark Credit Union leans into those inflection points. Cramer-Krasselt created a campaign that shows how we make banking feel simpler, more convenient, and with less hassles, especially during those important times.”
The campaign includes TV, CTV, social, OOH, and radio.
A video can be viewed here.
