DALLAS–Liz Winninger, known to many as the president and CEO of the CUSO Xtend, has joined BankSocial as EVP-strategic growth and innovation.

“In this role, Winninger will lead initiatives aimed at accelerating the company’s expansion across North and South America, with a strong focus on strategic growth, partnerships, and transformative technology solutions for community-based financial institutions,” Bank Social said in a statement. “A respected leader in the credit union and fintech sectors, Winninger brings well over a decade of experience building scalable, mission-aligned organizations…Under her leadership, Xtend became a recognized authority in cooperative service delivery, member experience, and operational efficiency.”

BankSocial said Winninger will be responsible for developing and executing the company’s long-term growth strategy, forging high-impact partnerships, and advancing the organization’s vision to create an open, secure, and inclusive financial ecosystem powered by accessible, modern technology.

“Liz’s experience and reputation in the industry speak for itself,” Bank Social CEO John Wingate said in a statement. “She understands the needs of financial institutions and their members, believes in collaboration and the cooperative spirit, and she shares our vision of building infrastructure that empowers people globally. Her leadership will be instrumental as we scale our solutions and bring financial solutions into the mainstream.”

Added Winninger,  “I’ve spent my career at the intersection of collaboration, innovation, and financial inclusion. BankSocial is not just talking about the future, it’s building it. I’m honored to join a team that is redefining what it means to be a trusted financial partner in the digital age.”