OCALA, Fla.–Seeking in part to hang onto deposits, Ocala Community Credit Union said it has partnered with InvestiFi to launch a crypto trading solution through its online banking platform.
The $49.4-million OCCU said the partnership comes as it is seeking to boost its digital footprint with a variety of services for its members.
InvestiFi will “focus on reducing the outflow of assets” from Ocala Community CU to external crypto platforms like Coinbase and Robinhood, the credit union said in a statement, adding that “through the collaboration, both organizations aim to attract investors interested in crypto investing by way of InvestiFi’s user system.”
‘Proven Track Record’
OCCU said it chose InvestiFi due to its “proven track record” with other credit unions” across the country.
“At InvestiFi, our crypto trading solution enables members to invest in crypto directly from their checking account safely and securely, enabling their trusted financial solutions to support them in their investment decisions,” InvestiFI CEO Kian Sarreshteh said in a statement. “Too many people are swayed by third-party apps, without access to credible financial education and making impulse crypto investments. Our solution provides the resources to help members make informed decisions as they build their portfolio.”
Way to ‘Attract Members’
Added OCCU CEO Steven Nazaruk in a statement, “We are thrilled to have joined forces with InvestiFi to offer our members crypto investment directly from checking. We are looking forward to rolling InvestiFi’s crypto solution out to our members as an investment tool for them and a way for OCCU to attract new members. Our mission is to actively protect our members’ finances by ensuring the safety and soundness of our credit union. With InvestiFi we aim to guarantee a safe and secure crypto investing environment for our members. We are committed to providing consistent quality member service; to relentlessly strive to meet the needs of our members through building and maintaining a strong team.”
