RICHMOND, Va.–After merging in August of 2024, Virginia Credit Union said its Member One CU division will operate in all markets as Virginia Credit Union, beginning in the spring of 2026.

“The Virginia Credit Union brand has almost a century of history behind it and boasts a proven track record as a member-focused organization, one that’s driven by its mission and focused on delivering value for members through its products, services, and resources,” President/CEO Virginia Credit Union Chris Shockley said in a statement. “We know this merger will continue to benefit our members, staff, and the communities we proudly serve, and we look forward to further building on our proud tradition of member and community service under the Virginia Credit Union name.”

Extensive Research

According to the $7-billion Virginia CU, the brand decision follows an extensive brand research project and a careful evaluation of both brands’ strengths and awareness in current markets.

Factors Considered

“Several factors were considered in selecting Virginia Credit Union as the continuing brand,” the credit union said. “Virginia Credit Union has operated continuously for almost a century. Its recognition as a brand is unmatched in many of its core markets, and it enjoys a sterling reputation for its products and services, financial education resources, and community engagement work. By moving forward as a unified brand, Virginia Credit Union is better positioned to create a cohesive and consistent member experience that further cements its reputation as a trusted financial services provider and community leader.”

VCU added it has strong brand awareness across the Commonwealth, including in markets served by Member One. Operating under one brand will also be more efficient, it said.

Operational Day One

The credit union said it will work through 2025 and into 2026 in preparation for “Operational Day One,” the date legacy Member One operations will be fully integrated into Virginia Credit Union ­­­­— operating under the same brand and with the same systems, products, and services.

 Operational Day One will likely occur in the spring of 2026, it said. 

“The most appealing aspect of this merger was the fact that our two organizations shared a belief that what we do and what we offer has a meaningful and positive impact on members and our communities,” Shockley said in a statement. “We put people first and believe the relationships we build with members and within our communities are helping members achieve greater financial success and building stronger, more resilient communities. Combining these two well-respected and trusted organizations under one unified brand will only bolster our ability to fulfill our mission.”